NeueAir

The airline brand NeueAir embodies a sleek, modern aesthetic with a logo inspired by Helvetica Neue, a clean and versatile typeface. The lettering is streamlined and geometric, reflecting the airline's commitment to efficiency and precision in its operations. The mark represents forward motion, innovation, and is reminiscent of the propellers on a plane. The color palette is sophisticated yet memorable, featuring a bright orange that evokes a sunset view.